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PROGRAM TITLE
Strategic Marketing Management
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DURATION & DATES
5 days. TBA
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VENUE
Holiday Inn - Silom - Bangkok
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PROGRAM OBJECTIVES
At the end of the training, the
participants would be better able to:
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* Set appropriate strategic marketing
objectives
* Conduct market and company analyses
* Craft effective marketing strategy
and plans |
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PROGRAM CONTENT
Through a critical linkage of leading-edge
concepts and best practices, participants will acquire the
knowledge and skills to effectively craft marketing
strategies, plans and programs. The topics covered will
include:
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* Introduction to strategic management
* Pre-requirements for strategic marketing
management
* Setting appropriate strategic marketing and
related objectives
* Conducting marketing related external situation
analysis
* Pinpointing related key success factors
* Conducting marketing and related internal
situation analysis
* Pinpointing related SWOT
* How to identify marketing strategy options
* How to evaluate the identified strategy options
* Choosing the most appropriate marketing
strategy
* Developing fitting marketing and related
policies
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LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing,
discussions, individual & group exercises and case studies
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RECOMMENDED PARTICIPANTS |
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This program is a must for senior
Marketing Executives, midlevel Marketing Managers,
Business Owners.and all those who must provide significant
contribution in determining company's marketing strategy &
lplans |
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COURSE FEE |
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* US$ 2250.- per person, net into our account
* Including a certificate, refreshments, lunch,
stationery and writing instruments |
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REGISTRATION
Publimaks International
Phone : +62 21 7456755
Fax : +62 21 7452049
Email:
bangkok@publimaks.com
Website:
http://bangkok.publimaks.com |
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Bangkok, Strategic, Marketing, Management, Training, Courses, Seminars, Marketing, Business , Development, Effective, Product, brand, market, research, analysis,
Bangkok, Strategic, Marketing, Management, Training, Courses, Seminars, Marketing, Business , Development, Effective, Product, brand, market, research, analysis,
Bangkok, Strategic, Marketing, Management, Training, Courses, Seminars, Marketing, Business , Development, Effective, Product, brand, market, research, analysis,
Bangkok, Strategic, Marketing, Management, Training, Courses, Seminars, Marketing, Business , Development, Effective, Product, brand, market, research, analysis
