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PROGRAM TITLE
International Business Development
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DURATION
3 days
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DATES
TBA
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VENUE
Holiday Inn - Silom - Bangkok
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PROGRAM OBJECTIVES
This program is designed
to enable
participants to better
understand international business
development and apply it in their business
development activities.
The workshop comprehensively covers both
international business strategy and international strategic
marketing, focusing on business development decisions and
management processes involved in conducting international
business and not simply a how to treatment of technical
export or import details. This workshop has been designed in
response to the continually rapid changes in international
business opportunities and threats because the new
challenges that are arising. |
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PROGRAM CONTENT
Through a critical linkage of
leading-edge concepts and best practices, participants will
acquire the knowledge and skills to effectively manage
company's sales operations. The topics covered will include:
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* Considerations for going
international
* Steps for international business development
* Setting international business related goals and objectives
* Analyzing and evaluating international markets
* Analyzing and evaluating your readiness for going
international
* Crafting overall international business strategy
* Formulating functional strategies for the international
business activities
* Developing the appropriate organization for the international
business activities
* Developing appropriate systems & procedures for the
international business activities
* Financing your international business development
* Managing International business operations
* Challenges of International business development and how to
overcome these
* Case studies of international business development of several
companies |
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LEARNING METHODOLOGY
A proper mix of short
lectures, Q&A, sharing, discussions, individual & group
exercises and case studies
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RECOMMENDED PARTICIPANTS |
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* International Business Directors /
Managers
* Marketing Directors / Managers
* Those who must provide significant
contribution in international business development
* Those groomed for above positions |
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COURSE FEE |
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* US$ 2400.- per person,
net into our account
* Including a certificate,
refreshments, lunch, stationery and writing instruments |
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REGISTRATION
Publimaks International
Phone : +62 21 7456755
Fax : +62 21 7452049
Email:
bangkok@publimaks.com
Website:
http://bangkok.publimaks.com |
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Bangkok, International, Business, Development, Strategic, Marketing, Management, Training, Courses, Seminars, Marketing, Business , Development, Effective, Product, brand, market, research, analysis,
Bangkok, International, Business, Development, Strategic, Marketing, Management, Training, Courses, Seminars, Marketing, Business , Development, Effective, Product, brand, market, research, analysis,
Bangkok, International, Business, Development, Strategic, Marketing, Management, Training, Courses, Seminars, Marketing, Business , Development, Effective, Product, brand, market, research, analysis
